one stop prom shop yo!

The junior marketing class was in charge of organizing the one stop prom shop this year. There are many different teams like the audience involvement team, the video team, and the morph team. I did not know what I was getting myself into when I joined the morph team. I have to wear a skin tight morph suit with 11 others and learn a dance and perform it in front of the whole school! so far it has pretty tough since there are about 5 different songs but it has been a lot of fun in the making. We still have a very long way to go and it's going to be a ton of work but it will all be worth it in the end.

my first business yo

My first business I'm doing for IMDD is with my art teacher. I am making a business card for her. It was actually pretty easy because she wanted something simple and sleek. I made the design and edited a few times to fit it to her liking. I am now finished with the project and I think she is happy with the outcome. I really hope that the next assignment I get for a business will end as well as this one did.

yearbook design yo

Making the yearbook design was a little more difficult than the others because it had a certain theme it had to follow and I couldn't design it to my own taste. I tried to make my first design very masculine and bad ass so it made our school look tough. My second design I went with something more traditional with the typical tiger theme and black and yellow. It was tough trying to think of a design that wasn't generic and looked like something that had already been done before.

Black Friday Yo

I have never actually gone shopping on Black Friday but this year I plan to. My motivation behind this is that this is the first year I'll have my own money to spend because of my job so I can buy things for my family and myself. I will probably just go to the mall and walk around to see what looks interesting because I don't have a set list of things I want to buy.  It is called Black Friday because the sales are in the black area and companies make great profit. One of the things that changed in a year is that much more people are shopping online so they don't have to leave the comfort of their own home. People are also buying things on their mobile devices. The last thing is that stores are opening sooner and letting customers go crazy at an earlier time.

business letter yo

Recently we have been working on our business letter and our letter heads that we will send out to businesses to request our services. Making the letter wasn't that difficult because we all received a very well written out example letter by our teacher. I tried to write my letter without completely copying the example and I wanted to make it short sweet and to the point. The letterhead took a bit longer because like my other projects, I have a hard time deciding on what I want it to look like. I tried give it the same look as my logo, blue and sharp.

logo yo

Making logos for ourselves was a fun project, but it was also difficult. I had made about 5 different logo ideas and had a very hard time choosing which one to go with. The reason I went with this one is because I like the way the edges are sharp and if you couldn't already tell it is the letter K. The way I made this was I used basic shapes and warped them to the desired shape. I then added effects that made it look the way I wanted it too. I went with the color blue because it is my favorite color and I like everything blue.

Thank You Card yo

One of our recent projects was creating thank you card that we will use to send our gratitude to companies and businesses that provide us with their services. I had a bit of trouble coming up with an idea for this because Iv'e never done something like this before. How I went about this was I asked myself what I would want to see in a thank you card. My answer was, something friendly, something that really says thank you, colors, something that can put a smile on my face. I then made the design of two little people throwing stars, that's pretty friendly right? and the font was an 8-bit theme because I really like old style games.

carrots yo

The carrot business has changed dramatically in the last decade. Jeff Dun (CEO of Bolthouse Farms), aims to advertise baby carrots like junk food in order to increase sales. It was during the recession when the sales of baby carrots went somewhat dead, something had to be done. Many ideas were put on the table to advertise them better such as a commercial of  sexy celebrity rubbing a baby carrot on her lips and a guy flying through the aisle of a grocery store in a grocery cart dodging baby carrots. 

Also the packaging of baby carrots played a big role. They came up with  few prototypes of different bags they could sell them in. They want to package them like chips in a small plastic bags with a bunny character or a baby carrot eclipse to make them look "cool". This is what they meant when they wanted to advertise them like junk food.

Personally I hate carrots, and packaging them in any sort of way will not make me buy them. But, I do understand where they're coming from. I did find it very interesting that the bags could make such a big difference. advertising baby carrots like junk food in my opinion was a very smart role and will result in great success

Sponsorship and Marketing in the Olympics

Social media has had a negative effect on sponsorships of the olympics due to the fact that brands can advertise their product via facebook or twitter for free rather than paying millions of dollars to promote it on the olympics. A big question now a days is, are sponsorships even worth it now that unofficial brands can piggyback the successions of the olympic events.

An example of the halo effect in the Olympics is when people will buy Nike brand shoes because their favorite athlete wore them in an event. this is also an example of brand equity.

Nike has made a very smart slogan; MakeitCount where they are able to advertise without bieng an actual Olympic sponsorship.

Interactive Media and Digital Design, or IMDD, is a wonderful class that I was lucky enough to get into.
We learn to use programs like photoshop to create things for companies like logos, and business cards.
We are also taught to act professional in the business world.
IMDD is a really great program that can teach you very useful real world skills