carrots yo

The carrot business has changed dramatically in the last decade. Jeff Dun (CEO of Bolthouse Farms), aims to advertise baby carrots like junk food in order to increase sales. It was during the recession when the sales of baby carrots went somewhat dead, something had to be done. Many ideas were put on the table to advertise them better such as a commercial of  sexy celebrity rubbing a baby carrot on her lips and a guy flying through the aisle of a grocery store in a grocery cart dodging baby carrots. 

Also the packaging of baby carrots played a big role. They came up with  few prototypes of different bags they could sell them in. They want to package them like chips in a small plastic bags with a bunny character or a baby carrot eclipse to make them look "cool". This is what they meant when they wanted to advertise them like junk food.

Personally I hate carrots, and packaging them in any sort of way will not make me buy them. But, I do understand where they're coming from. I did find it very interesting that the bags could make such a big difference. advertising baby carrots like junk food in my opinion was a very smart role and will result in great success